THE PROBLEM

NEEDED TO PRODUCE A VALENTINE’S CAMPAIGN IN LESS THAN 2 WEEKS TO EXECUTE ON IT. HAD NO DIRECTION OR CONCEPT AT THE TIME

THE IDEA

HIGHLIGHT A GALENTINE’S NIGHT OUT. SHOWCASING HOW SHADOW TEQUILA CAN BE ENJOYED AT HOME CASUALLY, AND OUT AT YOUR FAVORITE BAR WITH YOUR BESTIES. CONVEY THAT SHADOW ISN’T JUST FOR CONNECTING WITH FRIENDS, BUT CONNECTING WITH STRANGERS TOO

THE EXECUTION

A FULL DAY SHOOT SPANNING TWO LOCATIONS, ONE A HOUSE PARTY SCENE AND THE SECOND BEING CHERRIES LOUNGE IN EAST NASHVILLE

THE OUTCOME

A SOCIAL CAMPAIGN FOCUSED ON VALENTINE’S DAY WAS THEIR MOST VIEWED MARKETING PUSH OF Q1