THE PROBLEM

LOOKING FOR A SERIOUS TEAM TO PRODUCE A MONTHLY SERIES OF EXCLUSIVE IN-APP CONTENT FOR THEIR SUBSCRIBERS

THE IDEA

PARTNERING WITH POPULAR ARTISTS TO PRODUCE A MONTHLY SERIES CALLED ARTIST PICK WHICH DOUBLED AS EARNED MEDIA FOR THE ARTIST AND KEPT SUBSCRIBERS ENGAGED 

THE EXECUTION

A FULL DAY SHOOT WITH AN EXCLUSIVE INTERVIEW, A SNEAK PEEK PERFORMANCE OF UPCOMING MUSIC AND A NEVER BEFORE SEEN COVER OF AN OLD CLASSIC

THE OUTCOME

ENGAGING OLD SUBS TO REENGAGE AND ENCOURAGING NEW SUBS TO SPEND TIME IN-APP CONSUMING THIS CONTENT AND CONTINUING THE SUBSCRIBER FLYWHEEL