DAN POST TRANSITIONING AN OLD CLASSIC INTO THE MODERN WORLD
THE PROBLEM
DAN POST IS A LEGACY WESTERN BOOT BRAND THAT NEEDED TO TRANSITION FROM WHOLESALE TO DIRECT TO CONSUMER IDEOLOGY; BUT THEY WERE MISSING A CRITICAL PIECE TO COMPLETE THEIR BRAND STORY, MOTION MEDIA.
THE IDEA
MESH INTO CURRENT MARKETING EFFORTS AND CAPTURE WHAT THEY DO WELL. THEN TRANSLATE IT TO: YOUTUBE, SOCIALS, AND PAID ADS.
USING VIDEO AS THE PRIMARY MEDIA TO CONVEY THEIR BRAND ONLINE
THE EXECUTION
STARTING WITH CMA FEST 2024, WE SLOWLY BECAME A PART OF THE TEAM. MEETING ON A WEEKLY BASIS.
OVERTIME WE EXECUTED ON EVERY CAMPAIGN THEY HAD THROUGHOUT THE YEAR. ADDING FRESH PERSPECTIVE AND MEDIA TO WORLD-BUILD THEIR ESTABLISHED BRAND
THE OUTCOME
34% GROWTH YOY OF THEIR SOCIAL FOLLOWING AND A DOUBLE DIGIT INCREASE IN DIRECT TO CONSUMER SALES THROUGH THEIR ECOMMERCE PLATFORMS
