THE PROBLEM

CHEETAH CLEAN WANTED TO PROMOTE THEIR OPENING ON BROADWAY IN NASHVILLE, TN. THIS CAMPAIGN NEEDED TO LEVERAGE STAR POWER, INVOKE THE GOOD WILL OF THE COMMUNITY, BE ENTERTAINING, AND SHOW THE VALUES OF THEIR COMPANY.

THE IDEA

PARTNER WITH DIEGO PAVIA AND SECOND HARVEST FOOD BANK TO CREATE A MULTI-LAYERED SOCIAL MEDIA FIRST MARKETING CAMPAIGN. LEVERAGING DIEGO’S RISE TO STARDOM OVER THE LAST YEAR AND SUPPORTING A GOOD CAUSE, CHEETAH WAS PRIMED TO HAVE A SUCCESSFUL LAUNCH IN MUSIC CITY

THE EXECUTION

A CAMPAIGN WITH DIEGO PAVIA AND SECOND HARVEST FOOD BANK WAS EXECUTED IN A ONE-DAY SHOOT WITH TIGHT TURN AROUNDS TO MAKE THE CAMPAIGN ON TRACK

THE OUTCOME

A HUGELY SUCCESSFUL LAUNCH DAY WITH OVER A QUARTER OF A MILLION IMPRESSIONS IN THE FIRST WEEK. PRODUCING THEIR MOST SUCCESSFUL SOCIAL-FIRST CAMPAIGN TO DATE