THE PROBLEM

A CALL TO MEN IS A NON-PROFIT FOCUSED ON PROMOTING A HEALTHY AND RESPECTFUL LIFESTYLE TO OLD AND YOUNG MEN ALIKE.

FOR THIS SPECIFIC CAMPAIGN, THEY WERE LOOKING TO FIND A WAY TO BRING CCR (COORDINATED COMMUNITY RESPONSE) TO THE FOREFRONT OF HOW TO PREVENT DOMESTIC VIOLENCE; WHILE RAISING AWARENESS TO THE CAUSE

THE IDEA

PARTNER WITH MARK WYNN, A SURVIVOR, LIEUTENANT OF NASHVILLE METRO PD, AND FOUNDER OF THE MARY PARRISH CENTER FOR A SIT DOWN INTERVIEW STYLE VIDEO TO BE PRESENTED TO MEMBERS, DONORS, AND TRAINEES OF THE CCR PROGRAM

THE EXECUTION

A FULL DAY INTERVIEW SHOOT THAT CENTERED AROUND THE THOUGHTFUL INTERVIEW QUESTIONS FROM THE TEAM TO CAPTURE AND TELL THE STORY OF HOW DOMESTIC VIOLENCE IS SEEN IN COMMUNITIES AND HOW IT CAN BE STOPPED BY THE SAME COMMUNITIES

THE OUTCOME

OUR PRODUCTION YIELDED VITAL CAMPAIGN ASSETS TO HELP THE A CALL TO MEN TEAM CAMPAIGN AND RAISE AWARENESS TO THEIR CCR TRAINING FOR LAW ENFORCEMENT AND COMMUNITY ORGANIZERS, WHILE ALSO RAISING AWARENESS TO MEMBERS AND POTENTIAL DONORS.