THE PROBLEM

APPEALING TO A CUSTOMER SEGMENT OF DIGITALLY NATIVE ADULTS THAT SHARE FAMILY-FIRST VALUES

THE IDEA

PARTNER WITH KRISTA AND BRYCE HORTON TO HOST A “GAME SHOW” FEATURING DIFFERENT COUNTRY MUSIC ARTISTS TO REINTRODUCE PEOPLE TO OLD CLASSICS, AND NEW GAMES ALIKE. WE COULD THEN LEVERAGE THE AUDIENCE OF THE HORTONS AND MIX IT WITH FREE EARNED MEDIA FOR THE COUNTRY MUSIC ARTISTS AS WELL.

THE EXECUTION

OVER 2 WEEKS WE SHOT ALL 8 EPISODES OF THE SERIES. THEN TURNED AROUND 8 30 MINUTE TO 1 HOUR EPISODES WITH ALL THE BELLS AND WHISTLES… IN LESS THAN A MONTH

THE OUTCOME

 A FULL SERIES LAUNCHED ON ALL SOCIAL PLATFORMS PROMOTING HASBRO, WALMART ON THE GO, COUNTRY MUSIC STARS, AND THE HORTON FAMILY ALL IN ONE NEAT PACKAGE.